Vietnam’s advertising industry is moving fast with tighter timelines, new technologies every week, and trends flowing in from every corner of the world. But in all that speed, we sometimes lose something essential: the space for open, honest conversations about what’s really happening.

Sharing the truth isn’t always easy. It can challenge perspectives, spark debate, and touch on sensitive topics. But that’s also where fresh ideas are born, when we move beyond what’s “trending” to ask the harder question: Is it truly better for the brand, the audience, and the market?

In a recent episode of the You Don’t Know Vietnam podcast, our Creative Director at [mg.limited], Espin Hoan, explored exactly that. From the rhythm of Vietnamese copywriting to the rise of audio ads, she offers a perspective shaped by years in the creative field.

If you’re curious about where these conversations can lead in advertising industry, this episode is a great place to start.

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